The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:

Welcome to your shiny new landing page. Use this text to highlight the benefits of your most alluring offer. Customize the headline and image to your heart's content.
And use a list to:
It really is that easy.

Use this little footer to reinforce your message about who you are and why people love working with you. And since this is a global module, you only have to edit it once to make the changes across every page it appears on.